FC Barcelona has tapped Futureverse, a leader in AI, blockchain, and immersive fan experiences, to launch the Barca.Pass, the club’s first official digital collectibles wallet.
This marks a milestone in sports history with the largest single Web3 wallet deployment to date. More than 11 million fans with an existing Barça ID now have instant access to a personalized digital identity and exclusive digital experiences, all without needing any crypto knowledge. Fans can access Barça.Pass today at www.barcapass.com. Dynamic avatars are also coming soon.
With over 230 million social followers and fan communities that stretch across continents (Indonesia alone boasts five times as many FC Barcelona fans as Spain itself), Barça.Pass is answering a global question: What does modern fandom look like when most fans will never set foot in the stadium?
Barça.Pass is every fan’s ticket to the club, meeting these fans where they are: online and on their phone. With Barça.Pass, fans will soon be able to create official FCB digital avatars, customize them with team wearables, access immersive experiences, and collect exclusive FC Barcelona assets. The platform is built on future-proofed technology but it’s not about crypto. It’s about culture, identity, and giving every fan, everywhere, a seat at the table.
“There are millions of Barça fans around the world who have never had the chance to attend a match or even purchase official gear,” said Aaron McDonald, CEO of Futureverse, in a statement. “With Barça.Pass, they now have something just as meaningful. It’s a fan-first solution that allows FC Barcelona fans to join in on the fandom no matter where they are based.”
McDonald added, “Our seamless technology makes the perks of Web3 accessible without the clunky, technical hurdles. Collectibles are no longer just items; they are memories, digital extensions of a fan’s journey with their favorite team. This new frontier is growing rapidly as younger, tech-native audiences curate micro-communities online, playing games, trading collectibles, and creating meaningful connections with their teams and fellow fans.”
Designed for simplicity, just one sign-in through Barça ID unlocks a gateway to a new era of fan engagement – starting with an upcoming digital experience where fans can create their own official football avatar, customize it with FC Barcelona kits and accessories, and mint it as a digital collectible. The upcoming avatars will serve as a gateway to future experiences, as Barça.Pass evolves into a versatile platform for fan engagement, blending FC Barcelona’s iconic legacy with the limitless possibilities of Web3.
Beyond virtual merch, the avatars will be interoperable, with future integrations in FC Barcelona’s upcoming mobile racing game as well as The Readyverse, the immersive metaverse platform powered by Futureverse and based on the work of Ernest Cline, creator of Ready Player One.
With the launch of Barça.Pass, FC Barcelona and Futureverse are creating a blueprint for the future, where true ownership and next-gen immersive experiences are seamlessly integrated into the very fabric of sports fandom.
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